From Big Bird To Battleship

From Big Bird To Battleship

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Explain the importance of internal training and more than that, rallying the troops to empower all employees to successfully participate in the social web for the sake of the company and brand.

Internal training is key. Our 100,000 team members around the world are all brand ambassadors and are having constant customer interactions. Our training and certification program in social media is available for all Dell employees to become "Dell Certified Social Media and Community Professionals." We train our team members to use social media in their jobs, technical support and customer care. To date we've trained 10,000 employees who are interested in using social media to augment their jobs. Through Dell's Social Media Listening and Command Center, we aggregate and find our way through the 25,000 conversations about Dell such as dell Inspiron E1705 battery, dell Inspiron 6000 battery(dell 6000 battery), dell Inspiron 9300 battery, dell Inspiron 9400 battery, dell 310-6321 battery, dell 310-6322 battery, dell D5318 battery, dell G5260 battery, dell G5266 battery, Dell 312-0966 Battery, Dell G2CGH Battery every day (more than 6 million every year). And that's just conversations happening in English! We're monitoring conversations in 11 languages 24/7, and each one is an opportunity to reinforce our brand.

What are the biggest pitfalls or blind spots CMOs/companies need to watch out for in working toward a goal of successful social-media strategy?

This was a great article to read about how one company realized the importance of social media and the impact it can have on a company's image. So many users and potential customers turn to a company's social media first to get a glimpse of the company and to possibly learn a little bit more about it.

Dell is being extremely proactive in its social media with the training of its staff members. By training their staff members they are keeping a consistent voice/brand that is tied directly to Dell. Here at ZOG Digital, we offer our clients the option to have a training in social media, specifically LinkedIn, because it can be very beneficial to those working for the company not just for the company's page.

Thanks for the great article! Definitely something that all companies should consider implementing.

Thank you Jennifer Rooney for sharing. Would like to thank Dell CMO Karen Quintos for this fantastic interview and for sharing her experiences in such great detail.

Engaging honestly, openly and within your knowledge remit is the basis of what you communicate, how you do this is the most important part. Embrace of social media to me personally is engaging in a manner which will be welcomed by those you are engaging. This can only be achieved through transparency.

Being open about your goals with all online activity is the most important thing for Dell CMO Karen Quintos. Dell is seen as a trusted and credible information source. There is so much inaccurate information available out there, it is essential we create a reputation online as highly regarded as it is offline.